
Our mission is to invest in people who want to build new ways to meet the needs of the dementia community.
This passion comes from our founders, Maude and Richard Ferry. Their commitment is to advance care for people living with Alzheimer's while we wait for a cure.
That's where you come in. We want to hear your ideas for how to help people with dementia. Then, we want to provide the seed capital to bring those ideas to life.
how we work

we listen
People living with dementia - and their loved ones - tell us which problems to work on.
Those ideas become our design challenges.
Creative people like you apply.
We award seed money of $50,000 - $100,000 to nonprofits, for-profits, and individuals.

we invest

we support
We're in your corner.
Our team is here to support your design process from start to finish.